Digital Downloads
A quick-reference guide with 39 of my go-to Shades EQ toner formulas — including base, raw lift, root, and gloss — tested behind the chair for real results.
Welcome to the Raw Lift Swatch Book. In this book, I’ll show you pictures of every Redken Shades EQ toner swatched on various levels of lift. Most traditional swatch books show the tone deposited onto white hair. To see the true end result of tone, seeing it on true raw lift is best. This guide includes a breakdown of each tone and reflect.
In this download I’ll be sharing all my secrets to pose your clients for that perfect shot. Including all my camera settings, posing prompts, 9 detailed go-to poses, and tips + tricks I’ve learned along the way to help your client feel confident in front of the camera, and help you feel confident behind it.
Pie chart of every Redken Shades ALK color. Backgrounds, letter meanings, and chart visuals.
Your go-to Redken toning reference. Includes level charts, neutralizing tones, and a full breakdown of Redken shades — like G = Gold and VV = Violet Violet — for faster, more confident formulation. Formatted perfectly to use as a wallpaper on your phone, for quick access behind the chair.
Breakdown of every redken shades EQ tones, kickers, and pastels in pie chart form for better visualization.
A detailed guide going over everything you need to feel confident in your extension installs. from consultation - install - and move ups. All the tips and tricks you need for a seamless install. 40 pages of detailed explanation and details.
For the stylists who have taken extension courses, but don't feel fully confident taking on a full project.
Your go-to for color theory. Includes color charts, wheels, and breakdown of theory basics. Neutralizing tones, and a full breakdown of primary, secondary, tertiary, and neutralizing colors. for faster, more confident formulation. Formatted into 11 pages to use as a wallpaper on your phone, for quick access behind the chair.
Your go-to Matrix toning reference.
Includes level charts, underlying pigments, and a full breakdown of Matrix tone numbers and letters — like .1 = Blue and .3 = Gold — for faster, more confident behind the chair.
Formatted perfectly to use as a wallpaper on your phone for instant access.
This quick-reference color chart was made for stylists who work across multiple color lines. Whether you’re converting formulas between Redken, Wella, L’Oréal, Schwarzkopf, or Davines, this guide helps you match both level and tone with ease.
Inside, you’ll find:
• A full tonal breakdown across all five lines
• Universal base level comparisons
• Pro tips for converting shades accurately
• A clean, scrollable format you can keep on your phone or tablet at the color bar
Perfect for stylists switching brands, mixing lines, or just looking for a fast cheat sheet when you’re blanking. Feel free to print out pages 3 and 4 to hang up at your color bar!
Your go-to Wella toning reference.
Includes level charts, underlying pigments, and a full breakdown of Wella shade meanings — like /3 = Gold and /16 = Ash Violet — for faster, more confident formulation. Formatted perfectly to use as a wallpaper on your phone for quick access behind the chair.
Your go-to Goldwell toning reference. Includes level charts, underlying pigments, and a full breakdown of Goldwell tone meanings — like N@GB = Natural Gold Beige and KS = Copper Silver — for faster, more confident formulation. Formatted perfectly to use as a wallpaper on your phone for quick access behind the chair.